Print Ad Specs

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Professional Photographer

Ad Size Specs

Spec Information for Graphic area:

2 Page Spread

Trim Size: 17 3/4 x 10 7/8
Bleed Size: 18” x 11 1/8”
Live area for bleed ads: 17 x 10 3/8”

Full Page

Trim Size: 8 7/8" x 10 7/8"
Bleed Size: 9 1/8" x 11 1/8"
Live area for bleed ads: 8 3/8" x 10 3/8"

2/3 Page

Non-Bleed Size: 5” x 9.75”
Bleed Size: 5 1/2” x 11 1/8"
Live area for bleed ads: 5 3/8 x 10 7/8”

½ Page Horizontal

Non-Bleed Size: 7 3/4” x 4 3/4” (Trim)
Bleed Size: 9” x 5 ½”
Live area for bleed ads: 8 ¾” x 5 ¼”

1/2 Page Vertical

Non-Bleed Size: 3 3/4” x 9 3/4”
Bleed Size: 4 1/4” x 11 1/8”
Live area for bleed ads: 4 3/16” x 10 7/8”

1/3 Page Vertical

Non-Bleed Size: 2 1/2” x 9 3/4”
Bleed Size: 3” x 11 1/8”
Live area for bleed ads: 2 7/8 x 10 7/8”

1/4 Page Vertical

Trim Size: 3 1/2” x 5.25”

The Labs and The Shop sections

Trim Size: 3.625 x 4.33

1/3 Page Square

Trim Size: 5" x 4 3/4"

Print Ad Specifications

Material Requirements

  • All files must be submitted as CMYK.
  • Preferred file format is High-res PDFs.
  • Acceptable file types: PDF, TIF, JPEG, EPS.
  • Fonts must be embedded in files. All ad material will be kept on file for one year from date of insertion.
  • Color proofs are the responsibility of advertisers. A proof of the file can be pulled at an additional cost of $25.00 per file.

Spread Ad

Material prepared in Quark or InDesign use the page trim size dimensions of 8 8/7 x10 7/8 and set the spread up as 2 single pages next to each other. Bleed colors and images off top, bottom and sides by 1/8". In the center area keep all live copy at least 1/4" to the left and right of the center. All other edges need to have all live copy 1/4 from trim edges. This gives you a live area of 8 3/8 x 10 7/8. Ads created in Adobe Illustrator or Photoshop create the ad using the bleed dimensions of 18 x 11 1/8. Keep all copy 1/2" from all sides and 1/4" to left and right of center. Live area is 17 1/2 x 10 7/8. All files should be submitted as CMYK and as a high-res PDF to our FTP site.

Special Inserts

Samples of all inserts must be sent two months prior to issue date for approval to ensure it will meet production specs from the printer. If an insert or bound-in media is not provided by the ad material deadline and its design incurs additional postage or printing costs, those costs will be passed on to the client.

QUESTIONS? For questions regarding material specs, contact Art Director Debbie Todd:

File Preparation

  • Magazine is printed with a 133- line screen. Images must not exceed 300% maximum density. SWOP standards apply.
  • All ad files must be supplied as CMYK — no RGB files will be accepted — this includes any and all images.
  • Advertisement dimensions must be exact size to be correct.
  • Ads created in Quark or InDesign must be created to trim size ( 8 7/8" x 10 7/8").
  • Images or colors that are to bleed should be positioned 1/8" outside trim edge. All live matter (copy) must be kept 1/4" from trim.
  • Ads created in Illustrator or Photoshop must be created to bleed size (9 1/8" x 11 1/8"). All live matter (copy) must be kept 3/4" from bleed edge.
  • Picture boxes MUST have a fill of 0% White or Black.
  • All images MUST be TIFF or EPS — NO JPEG or PICT files.
  • Image resolution should be 300 ppi — MUST not be less than 155ppi.
  • All PMS color must be converted to CMYK.
  • All PRINTER and SCREEN fonts must be submitted, MAC format.
  • Include all images with file.
  • All trapping must be checked for correct knock-out and overprinting.
    Same specifications apply to Buyer's Gallery and LabTab.

Submission Details

Submitting files to FTP

To send digital files via FTP, collect all page layouts, fonts, graphics, and compress them into one stuffed file. Label file with issue date and advertiser name.

Upload file to the following site:
User Name: adftp
Password: upload

Email Art Director Debbie Todd at once your ad file has been uploaded to the ftp site.

Submitting files by Email

Email files to Art Director Debbie Todd at

Submitting files by other file transfer methods

Email Art Director Debbie Todd at with the link to file transfer sites such as Hightail, Dropbox, etc.

Short Rates & Rebates

Advertisers will be short rated if within a 12-month period from the date of the first insertion they do not use the amount of space on which billing was based. Advertisers will be rebated if within a 12-month period from the date of the first insertion they have earned a higher frequency than was originally billed.

General Policy

Advertisers and advertising agencies assume liability for all content, including text, representation, and illustration of advertisements printed, and also for any claims originating therefrom made against the publisher. The publisher reserves the right to reject any advertising or to request changes.

Any deliberate attempt to simulate the publication's format is not permitted, and the publisher reserves the right to place the word "advertisement" with copy which, in the publisher's opinion, resembles editorial matter. Publisher is not bound by conditions appearing on insertion orders or copy instructions not in accord with rate card.

Agency Commission

A 15% agency commission will be allowed on space, color, bleed, and position rates only if account is paid within 30 days of invoice receipt. Commission is not allowed on insert back-ups, trimming, production fees, or classified advertising. A charge of 1.5% per month or annual rate of 18% will be made on all accounts past due.

In the event of nonpayment by an advertising agency, advertiser will be held accountable for payment. Advertiser and advertising agency are jointly and severally liable for payment. PPA will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. No cash discounts.

Special Advertising Opportunities

Q&A Advertorial

The Q&A Advertorial is a unique advertising opportunity that can bump up awareness of your company to photographers. This section focuses on the products and services you want to highlight, allowing you to answer commonly asked questions and show why you are the best choice. With prime positioning in the magazine and eye-catching design, it will help your company stand out among the rest.

Download The Q&A Advertorial PDF


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