Material Specs

Material Requirements

• Preferred digital formats: High Resolution PDF
• Other acceptable digital formats: QuarkXPress, Adobe Photoshop, Adobe Illustrator
• Acceptable file types: Images: TIFF or EPS; Fonts: PostScript Type I or II; Logos/artwork: EPS
• Acceptable media: CD-ROM
• Label media: Advertiser name, contact person, and insertion date must be on all media submitted.

Media will not be returned. All ad material will be kept on file for one year following first insertion date.

A charge of $25 will be added to the invoice if there is no B&W or color proof of the ad.
All shipping and printing costs are the responsibility of the advertiser.

Special Inserts

Samples of all inserts must be sent two months prior to issue date for approval to ensure it will meet production specs from the printer. If an insert or bound-in media is not provided by the ad material deadline and its design incurs additional postage or printing costs, those costs will be passed on to the client.

Submitting Files to FTP

You must contact Debbie Todd at 480.807.4391 before e-mailing or placing ad files on the FTP site. To send digital files via FTP, collect all page layouts, fonts, graphics, and compress them into one stuffed file.

Upload file to the following site:
HOST: ftp.ppa.com
User Name: adftp
Password: upload

Submitting Files by Mail

Debbie Todd
Production Manager
5431 E. Garnet Ave.
Mesa, AZ 85206
480.807.4391
E-mail: debjtodd@cox.net

Professional Photographer will not be responsible for the reproduction of your ad if the steps listed above have not been adhered to.

File Preparation

• Magazine is printed with a 133- line screen. Images must not exceed 300% maximum density.
• SWOP standards apply.
• All ad files must be supplied as CMYK — no RGB files will be accepted — this includes any images or 2-color, 3-color, and 4-color areas of the ad.
• Advertisement dimensions must be correct. (See ad dimension section for exact size for the ad you are placing.)
• All full page ads pages MUST be created to trim size, not bleed size. Images that are to bleed should be positioned 1/8” outside to trim edge. Trim size for Professional Photographer is 8-7/8” x 10-7/8”. Keep all live matter (such as copy) 1/4” from trim.
• Picture boxes MUST have a fill of 0% White or Black.
• Files prepared in Quark need to have the images showing “OK” in Picture Usage dialog box. Any images showing “modified” must be updated.
• All images MUST be TIFF or EPS — NO JPEG or PICT files.
• Image resolution should be at least 300 ppi — no low-res (72 ppi) accepted.
• Be sure to convert PMS color in Quark or Illustrator to CMYK.
• All PRINTER and SCREEN fonts must be submitted, MAC format.

Banner Ad Specs

Gif, jpeg, or Flash files (Platinum & Gold banners only) and most third-party ad servers accepted.

Platinum Banner – 468x60
Gold Banner – 250x170
Silver Banner – 234x60
Online Buyer’s Gallery – 125x125

Max File Size: 24K, Rich Media
File Size: 24K initial load, 1 additional load of 50K
Animation is allowed.

E-Mail Ad Specs

E-mail Banner Ad – 234x60
Gif and jpeg only, (no Flash, HTML or 3rd party ad servers).
Files should not be larger than 20KB. Animation is allowed.

Flash Creative Submission Guidelines

Available for Platinum and Gold banner ads only

• Flash creatives should be submitted in the .swf format.
• All Flash creatives must be submitted with a backup GIF/JPG creative.
• A button should be included and added to root level or level zero.
• A clicktag should be added to the button.
• Clicktags should not have URLs coded in them because Dart cannot count clicks if the .swf file has the URL.
• The clickTAG is case-sensitive in Flash version 7 and above and must be “clickTAG”. In other versions of Flash, it is not case-sensitive, but it is recommended to be “clickTag” for versions like 5, 6.
• Flash ads must be saved as version 6. Include the exported HTML code, so we can preview the ad before loading it.
• File size: 24K initial load, 50K additional load.
• Make sure your height and width are set appropriately for the ad space.
• Questions? Please contact Corey Shelton at cshelton@ppa.com or 404-522-8600 ext. 268.
• We have sample flash files that you can download here: http://www.ppmag.com/online/flash.zip

ClickTAG Coding Instructions
1. Select getURL in the button from where you want the URL navigation to trigger.
2. Type clickTAG in the URL field.
clickTAG must look exactly as shown in diagram.

Note: clickTAG is case sensitive.
Example of what the finished button script will look like:
on (release) {
getURL(clickTAG, “_blank”);

Submitting Files to FTP

You must contact Debbie Todd at 480.807.4391 or debjtodd@cox.net before placing ad files on the FTP site.

Upload to the following site:
Host: ftp.ppa.com
User Name: adftp
Password: upload
Place files in the folder called ONLINE

Submitting Files Via E-Mail

E-mail graphics and the following information to debjtodd@cox.net: Company name, Contact name, phone, URL for graphic link, Flash HTML code (if applicable), Online Buyer’s Gallery category (if applicable).

Classified Ad Requirements

Deadline: 20th day two months prior to issue date. Ad copy must be sent by mail, fax, or e-mail. Copy and changes are not accepted by phone.

Rates

$1.50 Per word ($30 minimum)
Add bold face/caps, per word $2
Optional confidential reply box, $10 per insertion

All classified advertising must be paid in advance. First two words in bold face at no additional charge. Rates are net and non-commissionable.

Submit Copy To

Professional Photographer Classified Advertising
Attn: Monique Martin
229 Peachtree St. NE, Suite 2200
Atlanta, GA 30303
404.522.8600, ext. 221
Fax: 404.614.6406
E-mail: mmartin@ppa.com

FTP

You must contact Debbie Todd at 480.807.4391 or debjtodd@cox.net before placing ad files on the FTP site.

Upload to the following site:
Host: ftp.ppa.com
User Name: adftp
Password: upload
Place files in the folder called ONLINE

E-Mail

E-mail graphics and the following information to debjtodd@cox.net: Company name, Contact name, phone, URL for graphic link, Flash HTML code (if applicable), Online Buyer’s Gallery category (if applicable).

Submit Copy To

Debbie Todd
Production Manager
5431 E. Garnet Ave.
Mesa, AZ 85206
480.807.4391
E-mail: debjtodd@cox.net

General Policy

Advertisers and advertising agencies assume liability for all content, including text, representation, and illustration of advertisements printed, and also for any claims originating therefrom made against the publisher. The publisher reserves the right to reject any advertising or to request changes. Any deliberate attempt to simulate the publication’s format is not permitted, and the publisher reserves the right to place the word “advertisement” with copy which, in the publisher’s opinion, resembles editorial matter. Publisher is not bound by conditions appearing on insertion orders or copy instructions not in accord with rate card.

Short Rates & Rebates

Advertisers will be short rated if within a 12-month period from the date of the first insertion they do not use the amount of space on which billing was based. Advertisers will be rebated if within a 12-month period from the date of the first insertion they have earned a higher frequency than was originally billed.

Deadlines

Space and material must be received no later than the 20th of the second month preceding issue date. Cancellations will not be accepted after the closing date and will not be considered executed unless acknowledged in writing by the publisher.

All cancellations must be in writing. Contact Debbie Todd at 480.807.4391 for material deadline extensions or questions.

Publisher reserves the right to repeat previous advertisement until new advertisement or instructions are received, if material deadline has passed. Issue mails on the 1st of the month (e.g. January 1 for January issue).

Agency Commission

A 15% agency commission will be allowed on space, color, bleed, and position rates only if account is paid within 30 days of invoice receipt. Commission is not allowed on insert back-ups, trimming, production fees, or classified advertising. A charge of 1.5% per month or annual rate of 18% will be made on all accounts past due. In the event of nonpayment by an advertising agency, advertiser will be held accountable for payment. Advertiser and advertising agency are jointly and severally liable for payment. PPA will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. No cash discounts.