Your Online Network

Platinum Banner Ad

Reach your prime prospects and dominate the page with our largest, most valuable and most visible ad.

Ad Size: 468 x 60
Flash/rich media allowed

Gold Banner Ad

Gold banner ads give advertisers a different configuration and the ability to significantly increase awareness with exposure on every page of the site.

Ad Size: 250 x 170
Flash/rich media allowed

Silver Banner Ads

This ad offers another interactive element to grab attention as it scrolls in front of readers on the home page and is featured (along with editorial content) on interior pages.

Ad Size: 234 x 60
No Flash/rich media

E-Mail Newsletter

Deliver your message to close to 50,000* professional photographers with Professional Photographer’s e-mail newsletter. Your highly visible ad will be positioned by the news, highlights and bonus content our subscribers look for each month. An additional link in the e-mail’s Advertiser Index section will guide even more traffic to your site.

Ad Size: 234 x 60
No Flash/rich media
*E-mail circulation managed by Hallmark Data Systems

Professional Photographer Digital Edition

» View Digital Edition Sample
More than just an online version of the print magazine, Professional Photographer’s digital edition expands the reach of our audience, both in terms of numbers and geography. Readers are able to search both current editions as well as archives, instantly e-mail and connect with our staff or advertisers and forward articles or advertisements to friends. Sponsors for the digital edition have exclusive exposure to 20,000 additional digital subscribers. Sponsorship includes prominent placement in the notification e-mail and logo placement on the popular archive webpage.

Online Buyer’s Gallery

Updated monthly, this online gallery is the resource buyers use to find the products and services they need. Targeting your ad ensures your message is seen by professional searching in a variety of categories including Capture, Information, Internet, Labs, Location, Output, Presentation, Software and Studio.

Ad Size: 125 x 125
No Flash/rich media

Product Directory

Fresh with current advertisers, this product directory serves as a quick look-up for companies in the industry and drives photographers directly to your website.

Submitting Files Via E-Mail

E-mail graphics and the following information to debjtodd@cox.net: Company name, Contact name, phone, URL for graphic link, Flash html code (if applicable), Online Buyer’s Gallery category (if applicable).

Submitting Files to the FTP

You must contact Debbie Todd at 480.807.4391 or debjtodd@cox.net before placing ad files on the FTP site.

Upload to the following site:
Host: ftp.ppa.com
User Name: adftp
Password: upload
Place files in the folder called ONLINE

Banner Ad Specs

Gif, jpeg, or Flash files (Platinum & Gold banners only) and most 3rd party ad servers accepted.

Platinum Banner – 468x60
Gold Banner – 250x170
Silver Banner – 234x60
Online Buyer’s Gallery – 125x125

Max File Size: 24K, Rich Media
File Size: 24K initial load, 1 additional load of 50K
Animation is allowed.

E-Mail Ad Specs

E-mail Banner Ad – 234x60
Gif and jpeg only, (no Flash, html or 3rd party ad servers). Files should not be larger than 20KB. Animation is allowed.

Flash Creative Submission Guidelines

Available for Platinum and Gold banner ads only

• Flash creatives should be submitted in the .swf format.
• All Flash creatives must be submitted with a backup GIF/JPG creative.
• A button should be included and added to root level or level zero.
• A clicktag should be added to the button.
• Clicktags should not have URLs coded in them because Dart cannot count clicks if the .swf file has the URL.
• The clickTAG is case-sensitive in Flash version 7 and above and must be “clickTAG”. In other versions of Flash, it is not case-sensitive, but it is recommended to be “clickTag” for versions like 5, 6.
• Flash ads must be saved as version 6. Include the exported html code, so we can preview the ad before loading it.
• File size: 24K initial load, 50k additional load.
• Make sure your height and width are set appropriately for the ad space.
• Questions? Please contact Corey Shelton at cshelton@ppa.com or 404-522-8600 ext. 268.
• We have sample flash files that you can download here:
  http://www.ppmag.com/online/flash.zip

ClickTAG Coding Instructions
1. Select getURL in the button from where you want the URL navigation to trigger.
2. Type clickTAG in the URL field.
    clickTAG must look exactly as shown in diagram.
    Note: clickTAG is case sensitive.
Example of what the finished button script will look like:

on (release) {
getURL(clickTAG, “_blank”);
}