95% of our readers are responsible for selecting and/or approving the purchase of products and services they use.
--2009 Reader Survey
Professional Photographer is the only magazine in the industry that delivers the LARGEST GROUP OF PAID SUBSCRIBERS. The difference is clear—those who invest hard-earned money in a magazine are more likely to read it. And they do.
In fact, 82.8 percent* of subscribers have read 4 out of the last 4 issues, and 70 percent spend at least an hour with our magazine every month. They keep issues for future reference, and over half share the magazine with one or more people, almost doubling your exposure!
But most important is our subscribers’ loyalty. They choose to read Professional Photographer first; they say Professional Photographer provides the most useful information and that we’re the magazine most in touch with their concerns. They admit that if they had to choose only one photography magazine to read, it would be Professional Photographer. Ready to join us at the top of the stack? Follow the specifications and instructions below to become part of Professional Photographer’s platform networks. As always, if you have questions, simply contact your account executive.
» Display Ads » Special Products » Multi-Dimensional Marketing » Targeted Opportunities » Professional Photographer Shines
Focused on Who You Most Want to ReachMore full-time photographers focus on weddings and portraits than any other specialty. (In fact, Professional Photographer REACHES MORE PORTRAIT AND WEDDING photographers than any other magazine in the industry.) Photography isn’t a hobby for them—it’s their life. And they’re finding that their clients don’t let the economy get in the way of investments in professional photography. Indeed, the majority of our readers say their budgets for new products and services are staying the same or even increasing in 2010. Their purchase plans include cameras, other photo and computer equipment, software, printers and all kinds of accessories. Targeting your most highly qualified prospects has never been more important. Fortunately, it’s never been easier once you partner with Professional Photographer. |
 |
Buyer’s GalleryPut your message directly in front of photographers actively seeking products...and turn browsers into buyers.
Lab TabRamp up results and impact with the monthly lab showcase and get double-sized ads throughout the year with 6x or 12x contracts.
Product MallEighty-five percent of Professional Photographer readers say they look to the magazine for information on products. Make sure you’re front and center with this prime target audience by reserving your place in this monthly product showcase.
Classified AdvertisingUtilize these targeted, low-cost ads that run in both the magazine and on the website (PPmag.com) to boost leads, exposure and sales.
Direct MailRent the BPA-audited Professional Photographer mailing list for highly targeted messages to specific audiences. This list is highly controlled and available as an exclusive benefit to select advertisers. Ask your account executive for more information.
Custom ReprintsIncrease brand awareness and build your company’s credibility in the imaging industry with reprints of your Professional Photographer ads, news items, editorial coverage or special announcements. It’s a great way to add low-cost marketing collateral to your library. |
 -- 2009 Reader Survey  -- 2009 Reader Survey |
In 2009, Professional Photographer won the Magazine Association of the Southeast’s highest award, the Grand GAMMA, along with 14 other GAMMA awards. This award is given for overall excellence in all categories and among all Southeast magazines. It just goes to show that our readers aren’t the only ones who recognize the painstaking care put into our magazine.
|
2009Magazine Association of the Southeast awards |
2008Magazine Association of the Southeast awards American Society of Association Executives |
2007Magazine Association of the Southeast awards |
| Bart Engels Western Regional Manager P: 847.854.8182 F: 847.854.8183 bengels@ppa.com |
Shellie Johnson Northeast Regional Manager P: 404.522.8600 ext. 279 F: 404.614.6406 sjohnson@ppa.com |
Bill Kelly Southeast Regional Manager P: 404.522.8600 ext. 248 F: 404.614.6406 bkelly@ppa.com |
Scott Hersh Director of Sales & Strategic Alliances P: 610.966.2466 F: 610.966.1430 shersh@ppa.com |
BPA Circulation | Editorial Calendar | Specs | Rates | Contact | Magazine | Online | Events | Contests/Awards
Copyright © 2010 Professional Photographer Magazine - All Rights reserved
